We are Tinkwe.
We bring the human to PR.

Welcome to Tinkwe. We’re a boutique PR Consultancy based in Cape Town.

We help young, purpose-driven brands tell their stories in a way that increases awareness, trust and credibility.

We thrive when our values align with those of our clients and we do purposeful work. We love creating stories which the world wants to hear. Let us take your hand and share your story with those who need to hear it.

Our story

Tinkwe was born in 2015 and has since serviced over 60 clients. Founded by Lexi Hall, the name TINKWE comes from her childhood nickname TINK and her country of origin, ZimbabWE – both cornerstones in her journey. 

As the youngest of five, Lexi quickly learnt that she would only be heard at the dinner table if she told a good story with a great angle! This is where her love for PR began. Now as a mother of two she finds herself constantly needing to create well-crafted and intentional communication, on demand and by the minute. 

With over 17 years of experience in PR and Marketing, servicing over 100 clients across various industries, she has a comprehensive understanding of consumer insights, communication strategy, digital marketing, relationship management and the media landscape. 

“Storytelling is by far the most under-rated skill in business.”

Gary Vaynerchuk

What we do

Communication Strategy

Narrative & storytelling

Media Relations


Proactive &
reactive PR

Corporate Communication


Influencer engagement
& management​




Tinkwe is such a pleasure to work with. Lexi is attentive, engaged and pro-active in a no-nonsense, practical and yet delightful manner. She is always looking for ways to communicate our messages to the right audiences and isn’t afraid to advise on the best way forward. Her knowledge of the PR space and her integrity puts me completely at ease, knowing that I have the best in the business at my fingertips. Our PR reach has increased dramatically since engaging with Tinkwe – they would be a great asset to any business.

Nicola Rowe

Brand Manager, Polyco

The Tinkwe team have in a very short time proved invaluable to our organisation. They provide a professional and dynamic service and have gently guided us along the PR path in the competitive independent education sector. The standard of material produced is exceptional and some very tight deadlines have been met with wonderful grace and good humour. We are already able to measure the impact they have had and we look forward to many more campaigns.

Megan van der Poll

Head of Marketing, Somerset College

The reason I have recommend Tinkwe to fellow entrepreneurs is because they continuously exceed my expectations. I believe it is a fine art to release a story that is authentic to a brand, directly relevant right now for your customers and then consistently taken up by SA’s big media platforms. Tinkwe nails it.

George Eadie

CEO, The Answer Series

What a pleasure it was working with Lexi Hall and her team at Tinkwe PR. They were thorough in their research and grasped our messaging with ease. Their attention to detail with all aspects of our campaign, press releases and PR bookings was impressive as was their extensive network of media contacts. An all round pleasure to work with.

Gail Baerecke

GM, The Players' Fund

Thanks to the Tinkwe team, our launch into the Mother City was a success! This positive start in CT definitely wouldn’t have been possible without Tinkwe’s keen interest and unique approach, ensuring our brand really shines through – so thanks Tinkwe team!

Giuliana Iovino

Marketing Lead, The Sneaker Shack

Industry experience

Clients we are proud of

Why PR?

Where advertising is ‘paid media’, we focus on ‘earned media’, telling your story in a way that gets third parties speaking it in spaces where your target market is listening and engaging.

Our work increases awareness, trust and credibility. It changes the way people think about your brand, builds long-lasting relationships and is measurable.

Now is the time to be brave and put yourself out there.​ 

"Courage starts with showing up and letting ourselves be seen."

Brené Brown

A few of the many platforms that we have secured coverage on for our clients:

What's your story?