45 years since she founded The Answer Series, Anne Eadie is still fully committed to supporting learners to succeed academically and to feel confident about their futures. As we celebrate women’s month – there is no better time to pay tribute to this visionary educator or pay heed to what she has to say.

Eadie believes that despite all the challenges teachers and learners have faced in 2020, there are certain tips and techniques that will weather any storm when it comes to exam preparation. Here are her top 10:

Start today

Whether you’re in grade 11, or facing the last stretch before your matric exams, now is the time to begin. Taking a proactive approach is key – so don’t focus on what you haven’t done in the past. Put that behind you and let’s get going!

Find what works for you

Routine is important, but there isn’t a one size fits all approach. Figure out whether you’re more productive in the mornings or afternoons; then try to allocate the tasks which need the most brain power to those slots. Also decide what the best way to boost your energy levels is – maybe it’s a healthy snack, a jog around the block, or even a 20-minute power nap.

Plan ahead

Take the time to write down what you need to cover for each subject and map it out in a timetable. Motivation shouldn’t be a problem once you’ve done this, because you will see that every slot is important!  

Don’t study all day

Make sure your schedule has time allocated to exercise, chat to friends and even watch an episode of your favourite series. Getting the balance right and enjoying your time off will help you be productive when you do sit down to study – with no distractions.


Tell your family about your timetable. Paste it on your door or send a photo of it to your family WhatsApp group, so that no one disturbs you. Your parents won’t nag you once they see you taking responsibility and doing your best. 

Take notes

Don’t just read through your work! Study a section and then write down everything you can remember. Knowing that you’re going to do this makes you study in a logical, alert way. You are then only left to learn a few things which you left out.

Do one thing at a time

Doing past papers is excellent preparation for any exam; however, working on one topic at a time is the most effective strategy, particularly as you build-up your confidence. TAS provides thorough topic treatment for all subjects.

Practice makes perfect

Try each problem on your own first, no matter how inadequately, before consulting the solutions provided in TAS study guides. The best way to learn is from your own mistakes – you need to be able to pinpoint them first, and then understand what to do next time.

Stay positive

The most important thing of all is to remain positive until the exams are done and dusted. Sometimes this willbe tough, some exams will be tough, but in the end, your result will reflect all the hard work you’ve put in.

Have a game plan

When exam time finally arrives, here is a mini check list to make sure you are set up to do your very best:

–       Double check that you have everything you need before you leave home

–       Don’t arrive too early and allow yourself to be upset by panicking friends.

–       Plan your time in the exam well – allowing some time to check at the end.

In closing, Eadie shares one last bit of advice for the actual exams, “Whatever you do, don’t allow yourself to get stuck on any difficult issues in the exam. Move on, and rather come back to the problem questions if you have time left. If you’re finding an exam difficult, just continue to do your absolute best right until the end.”


About Anne Eadie:

Anne has dedicated her entire working life to teaching and learning, and has been a leading contributor to the evolution of mathematics teaching in Grade 8 to 12 in South Africa. She has also written every Matric maths exam since 1975!

This coincides with the year Anne founded The Answer Series and she has been the visionary behind it ever since. The Answer Series is now South Africa’s best-selling study guide series.  

Despite the challenges facing the food and beverage industry as a result of COVID-19, The Poké Co founder, Andrew Flanagan has just opened his fourth store.

Poké Co Claremont opened at 12 Dreyer Street on the 14th August 2020. To celebrate its launch, Poké Co gave away 100 free poke bowls in just one hour – the response was incredible and the queue extended the length of the street!

His idea to open a specialised poké bar in Cape Town was first sparked while travelling in 2015. “I discovered that poké has all the flavours we love in sushi, rediscovered in a unique, spontaneous and convenient way. I realised that it was missing from the seafood scene in Cape Town and felt it was an opportunity that I couldn’t miss out on!”

Fast forward to March 2017, and Flanagan opened a delivery only kitchen in a tiny corner of his girlfriend’s jewellery studio. Based on the success of this, he took the plunge and opened his first customer facing store in January 2018 on Loop Street.

The Poké Co offers customers a fast-casual dining experience, specialising in healthy and delicious poké and smoothie bowls, within an environment that enables customers to leave feeling inspired and rejuvenated. The brand is based on a simple vision to do good: to your taste buds; your body; the community, and the environment.

Flanagan now employs a staff complement of 25 people and says, “I couldn’t be prouder of what we as a team have achieved in 3 short years. This has largely been due to the amazing support of our loving customers and loyal staff members, many who have been with me from the start. We are constantly evolving as we grow and are in a unique position to use modern technology to aid our growth.”

Commenting on the current environment, Flanagan says, “It has affected turnover across all businesses, and we are no exception; however, we have small locations with lower overheads than most restaurants, and luckily had an existing take away business prior to the pandemic. We also are fortunate to not rely on alcohol sales to support us and our core target market is predominately made up of local repeat customers.”

Flanagan also comments on the willingness to help and sense of community that has risen from COVID-19. “Speaking to other small business owners during this time has been extremely helpful, whether it is to do with UIF applications, tax relief, landlord negotiations or alternative revenue streams. Everyone has been very forth coming and it seems people are not holding their cards as close to their chests.”

The Poké Co also came up with a few innovative ways to pivot during lockdown, including vouchers which can be redeemed at a later stage and DIY poke kits in collaboration with Cape Fish Retail Store. They have recently launched a delivery and loyalty app too, which allows customers to order ahead for either delivery or pick-up and earn loyalty points at the same time. It’s available on both Android and Apple.

Poké Co signed the lease for the new store in Claremont just before COVID became a reality in South Africa and have decided to continue as planned. Flanagan is quietly optimistic about the new store, as it will serve a take-away and delivery market: “it’s well positioned to service the corporate lunch trade in the area. It’s the perfect, quick grab and go meal that lends itself well to customers current behaviours, in the light of the social distancing measures and precautions in place.”


About Poké Co

The Poké Co’s mission is to create simple food with ethically sourced ingredients to give customers a delicious meal, along with a great atmosphere and customer experience. They serve poké bowls, smoothie bowls, healthy breakfast bowls, homemade cold-pressed juices, hot beverages and even poke-burritos (burrito, but think sushi). Their store locations include: Loop Street, Kloof Street, Sea Point and now Claremont.

Instagram: pokeco_ct

Facebook: pokcoct

Website: www.pokecoct.com

About Andrew Flanagan

Andrew was born and raised in Cape Town. At 23 he decided to go overseas to work on yachts and had a successful sailing career for 7 years. He has a passion for the sea, and all the adventures that it brings.

TAPTAP Digital, global leaders in location intelligence marketing, gains traction in the SA and African markets

Founded in 2010, TAPTAP is a global Demand Side Platform (DSP) /Data Management Platform (DMP) underpinned by location intelligence technology with access to premium, brand-safe global and local inventory. It trades in over 85 countries, with 300 brands in every major agency group. TAPTAP provides global tech with local expertise to efficiently connect brands to their audiences.

Africa Media Alliance launched TAPTAP in South Africa in 2019, as their Sub-Saharan Africa venture partner, offering access to audiences in 36 countries across the African continent.

“Using TAPTAP’s proprietary technology stack, we can leverage location & artificial intelligence to empower advanced audience segmentation and profiling, dynamic advertising activation and offline/online ad and footfall attribution. Our fully managed or programmatic self-service offering guarantees location by drawing on up to 10 signal sources to qualify location,” explains AMA Commercial Director, Andrew Gillett.

With consumer habits and digital behaviours having fundamentally changed due to COVID19, TAPTAP’s use of multidimensional fresh data to build custom audience segments via its Sonata platform helps brands better communicate with the new consumer. Sonata audience profiling combines real-time location, digital and physical behaviour, campaign affinity and intent signals to build a unique identifier called the Sonata ID. As TAPTAP prioritizes user privacy and adheres to the strictest interpretation of GDPR regulations, all data in the platform is consensual and anonymous

Our audiences are mapped against a DMP with first and third-party data as well as IAB audience buckets. It is also enriched by several data partners in the Sonata platform. This allows TAPTAP to offer granular audience targeting, with behavioural, intent and affinity signals across global and local premium inventory.

“This means we can activate contextually relevant audiences through omnichannel buying across the digital ecosystem as well as OOH and programmatic DOOH coming in Q3,” continues Gillett.

Over 50 brands in South Africa are already using TAPTAP, connecting to the full premium inventory ecosystem using a unique variety of the custom Tap2 creative ad units such as Tap2Map, Tap2Web, Tap2Form, Tap2Calendar. There are more than 23 ad units available covering display, video, audio and native ads for desktop and mobile. In addition, the Sonata platform features dynamic creative optimisation.

“Our technology ecosystem helps global brands reach the right audiences in the right time and place for measurable and objective results. We are thrilled to see significant market adoption less than a year into our partnership with AMA and look forward to the future,” says Alvaro Mayol, CPO/CTO & Partner of TAPTAP Digital.


About TAPTAP and Africa Media Alliance

TAPTAP Digital is a global advertising technology company with presence in Europe, Africa, North America and South America. Through its proprietary platform, Sonata, TAPTAP leverages geospatial technology and artificial intelligence for multidimensional audience planning, omnichannel media activation and advanced online and offline measurement.  TAPTAP drives transparent, objective and tangible results for global brands and agencies in more than 85 countries.

Africa Media Alliance (AMA) connects global media brands to the potential of Africa.  With more than 20 years of multi-channel marketing experience and local expertise, Africa Media Alliance brings world-class location intelligence technology as TAPTAP’s Sub-Saharan Africa commercial partner.

Do your bit this Mandela Day, and join thousands of South Africans on a 67 minute morning run to help feed those less fortunate.

On Family Day, 13th April 2020, an audience of approximately 17,000 people took part in South Africa’s biggest online workout. Now the popular Facebook community behind the live event is planning to go one better.

With restrictions on people gathering in groups, and all large physical events cancelled for the foreseeable future, JEFF Fitness has again heeded the call for a virtual event that can bring people together to challenge themselves, while also making a difference in the lives of the most vulnerable in our country. 

18 July 2020 is Mandela Day. A day on which every South African is asked to give 67 minutes to celebrate Nelson Mandela’s life and legacy by taking action against poverty. And so the JEFF Breakfast Run was born. It takes place in the gardens, roads, parks and mountains wherever you are, from 8am.

Founder, Johno Meintjes explains:

“JEFF has grown an online community on the basis of phenomenal results achieved through connection, in spite of not being able to physically train together. The JEFF Breakfast Run takes the same concept outside. This is 67 minutes for your own wellness, knowing that thousands of others are right there with you. But more importantly, it’s 67 minutes to actively support the people of our country, knowing that millions of others are doing the same in the name of Nelson Mandela’s legacy.”

Indeed, JEFF Together began in the first week of lockdown, and today has more than 43,000 Facebook members. They now offer more than 25 free live workouts per week, and offer a number of additional benefits in the form of a Membership for only R200 per month.

Registration for the JEFF Breakfast Run is free, but everyone in a position to do so is asked to make a donation of R50. This goes straight to JAM SA, and will feed a child breakfast for a month. JAM SA has expanded its program to reach 3000 early childhood development centres across the country. They cannot continue to fund their incredible work without financial assistance, so those that are willing and able to are more than welcome to donate more.

Thereafter, you just need to be laced up and ready to run by 8am on the 18th July. Johno Meintjes will be broadcasting live before, during and after the run, thereafter a live breakfast cook-along with the legendary, Ivor Jones, Co-owner and chef at Chefs Warehouse Beau Constantia. This full morning of activity ends with R50,000 worth of prizes from Adidas and Garmin to be given away in some very creative categories.

Big corporates and small businesses alike are encouraged to challenge each other, to sign up their employees, and to be a part of this truly first of its kind event.   

Website address to register for the Run: https://www.jeff.fitness/fitness-programs/run/

JEFF together Facebook group: https://www.facebook.com/groups/jefftogether/


More about JEFF:

JEFF Fitness offers Live Daily Workouts to over 43 000 people on their Facebook Group called JEFF Together. They also provide personalised one-on-one coaching to clients which includes tailored nutrition plans, daily coach support, an expert-designed exercise program and monthly health and progress assessments. Visit https://www.jeff.fitness

Despite disruptions and reduced teaching time due to COVID-19, the grade 12 curriculum remains the same. So, what does this mean for schools and learners?

“Schools need to adapt to a dual delivery of in person and digital teaching, and learners need to take charge of their own learning process. Our goal is to help them do just that, with the launch of The Answer Series (TAS) free videos.

We have focused on term two content for matric students as so much is at stake for them – not just their final year of school; but also consequent opportunities for further studies or jobs next year.” says TAS CEO George Eadie.

The video courses are created by subject specialists – teachers and authors with years of experience – some of whom wrote TAS study guides. They cover 5 CAPS subjects: Physical Sciences/ Fisiese Wetenskappe (in Afrikaans and English), Mathematics, Mathematical Literacy, Life Sciences and Economics (in English only). 

Eadie explains, “By systematically making their way through the videos, a learner can begin to realise that they are capable of making big gains on their own. This realisation can have a life-changing impact extending far beyond the work and into all aspects of their life.”

The free video courses are available on the TAS website and work well in conjunction with the TAS study guides, as references are made to worked examples and practice exercises. “Think of them as the basecamp for important work in the curriculum – each one is a 10-minute, high impact way to master your work,” adds Eadie.

This new product from TAS will also provide support to teachers, who are under severe pressure to catch up on time missed. The videos offer a quick and effective way to fill gaps for some of the traditionally toughest subjects.

“More and more, teaching is improved when learners move through the foundations of a topic on their own and at their pace; and then come to class for the in-person troubleshooting. It’s called flip the classroom and we hope to see teachers and learners adopting this approach with the videos,” comments Eadie.

As part of their ethos to continue to improve their products and support for learners, the team at TAS look forward to feedback on the videos, and feel they are a positive step towards a closer relationship with customers to continuously improve.  

In closing, Eadie sums up the initiative by saying, “We believe that these videos can help learners get back on track to pursue their studies and achieve their goals; they can be used to jump-start a new session, as a daily 10-minute focused consolidation of a completed section or as a pre-study flashback/ overview”.

For more information, please watch the TAS teaser video for this new product, visit the website, head to the blog, follow them on Facebook, call (021)671-0837 or email info@theanswerseries.co.za.

About The Answer Series:

In 1975, Anne Eadie, a brilliant young maths teacher, poured all of her knowledge into the very first Answer Series study guide. 

Since then, The Answer Series has continued to create up-to-date, comprehensive study guides and now covers all major subjects from Grade 8 to 12. They are written and frequently updated by teachers, examiners and subject specialists. Each of The Answer Series study guides includes stimulating exercises and easy-to-understand explanatory notes and can be used either independently by learners, or by teachers in the classroom.

The Answer Series is still a family owned company and each book shows the same love and dedication, but more importantly, logic and reasoning, as the first.

If there’s a silver lining to lockdown, it’s this: finally, people are starting to take the effects of senior loneliness seriously.

A lot of focus is being given – and rightly so – to protecting the elderly from COVID-19. But with isolation comes the risk of loneliness. The good news is that people all around the world are getting creative in how they combat senior isolation…

Introducing “Rent a Grandparent”

Home care agency, CareChamp, is a big advocate for the importance of socialising for seniors. With the call for social distancing, they decided to start a movement: “Rent a Grandparent” is an initiative to foster friendships across generations and help the elderly feel a little less lonely.

Who can be a part of it?

Everyone – in one way or another – is feeling the absence of loved ones right now. Which is why CareChamp’s initiative goes both ways and is open to grandparents and friends of all ages.

Anyone with access to a phone or computer, (and, ideally, an internet connection) can sign up to be a friend or grandparent. All they need to do is answer a few questions and CareChamp will be in touch once they’ve made a match (and completed all the necessary safety checks). Participants under the age of 18 will need a parent’s/guardian’s permission. Since the initiative is digital, it’s open to participants from anywhere in the world!

How does it work?

CareChamp will make matches based on shared interests. That way, grandparents and their new friends will have lots to talk about. CareChamp will set up an initial video call for the pairing to meet. If they hit it off, then it’s up to the two of them to grow the friendship.

There’s something so special about seeing a friendly face. Which is why CareChamp suggests a video call. That said, there are other ways to strike up a friendship, such as a phone call or writing via email (like a pen pal).

CareChamp’s advice for participants for meaningful interactions:

Be present with your new friend – it’s called quality time for a reason!

As a way to improve social connections, try to find ways to help them feel like they’re valued.

Remember, it’s such a privilege to learn from another generation.

See it as an opportunity to share stories.

The more meaningful the interaction, the more positive and beneficial the health effects.

About CareChamp

CareChamp provides a platform for connecting vulnerable persons with trusted, reliable home caregivers (aka Champs). The coronavirus epidemic is shining a light on loneliness among the elderly population. Now more than ever, we are seeing how social isolation is a public-health concern. That said, it is certainly not a new thing. That is why CareChamp hopes to continue their ”Rent a Grandparent” initiative long after things return to normal.

It’s no secret that our world has literally turned upside down in the last couple of weeks and many businesses are struggling to navigate the current situation.

Communication is more important now… than it has ever been before.

Here are 10 tips to successful crisis communications to help you and your business get through this time:

  1. Acknowledge the situation we find ourselves in. Be accountable, transparent but most importantly be a human.
  2. Show empathy – we’re all in this together.
  3. Communicate more rather than less. This is not the time to go into hiding, it’s vital to keep people in the loop with where you are as a business and what you are doing to make things better for them.
  4. Keep all communication short and simple; stick to the facts.
  5. Address all your stakeholders – employees, suppliers, customers, clients and anyone else who is important to your organisation.
  6. Give them all the information they could possibly want – on all platforms possible.
  7. Focus on the positives but don’t make promises you can’t keep.
  8. Be proactive and plan communications for the worst (just in case.)
  9. Have one spokesperson, if at all possible the very top person at your organisation and make sure he/she is always available.
  10. Get help. You don’t have to be a hero and do it all yourself.

Tinkwe PR has developed 3 specific crisis communications packages to support businesses so please if you need help in this area visit our site or book a free 30minute consultation call here.

We are here to guide you. Let’s get through this together.

#crisiscommunication #pr #smallbusiness #covid19

South Africa: Stay fit, healthy, connected and set a new record together

#SABiggestWorkout 13 April 2020 on JEFF Together, powered by Vitality

A fun way for SA to stay fit, healthy, connected, hopeful and smiling – it’s JEFF Together!

Nothing says ‘staying connected’ like getting the entire country to exercise together from the safety and comfort of their homes. 

Join us for an unprecedented (first time-ever) event: South Africa’s Biggest Workout this Family Day – 13 April 2020 on the JEFF Together Facebook Group on Family Day, Monday 13th April 8-9 am.

Training starts now! Enter JEFF Together, powered by Vitality – a free, daily, live workout group, started by Johno’s e-Fitness Faculty. This fitness ‘class’ has grown exponentially in the last 2 weeks as thousands of people are tuning in daily at 8 AM and 3 PM for 30-minute live workouts led by Johno Meintjes and his special family in the mornings.

In this time of isolation there are things we crave even more than normal. Connection, togetherness, routine, health – something to work towards and something fun for the whole family to enjoy!

The JEFF community has laughed, chatted, sweated and moved together with these energetic characters – it’s motivation enough to get involved just to see the familiar antics of a young family locked at home together, making the most of an incredibly unusual situation.

Keen to get involved?

To fellow South Africans: Join the group and sign up for reminder notifications – it’s that simple! https://www.fitnessfaculty.club/jeff/together/.

Then throw on some activewear (or do it in your pjs!), grab the kids, invite your friends (virtually of course) and get involved in an energetic movement that’s keeping South Africa fit, healthy, connected and smiling. 8am and 3pm daily, for 30 minutes.

To the media: Join us in getting your communities involved in maintaining their health during this difficult time and driving for positivity by setting a new record together – South Africa’s biggest workout on Family Day, 13 April.

The #SABiggestWorkout 

JEFF Together powered by Vitality is going to be hosting South Africa’s BIGGEST WORKOUT online on the JEFF Together Facebook Group on Family Day, Monday 13th April 8-9am. We may be separated, but we can all be together for this awesome initiative!

#SABiggestWorkout #VitalityAtHome #JEFFTogether

Last year over 75% of High-density polyethylene (HDPE) milk and beverage bottles were recycled, injecting a significant amount of material back into the market to be repurposed.

Why was this possible:

  1. Milk bottles have in fact been specifically designed for recycling
  2. Fresh milk is mainly distributed in large metros


As we enter the New Year, one which will continue to see new developments in waste management and recycling, 2019 has left us with a high benchmark to build on. Last year over 75% of High-density polyethylene (HDPE) milk and beverage bottles were recycled, injecting a significant amount of material back into the market to be repurposed. The Polyolefin Responsibility Organisation (Polyco) provides insight into this recycling trend and what the factors are that lead to its success.

HDPE plastic is a very common material used in the beverage packaging market and has a very high recycling rate. Over 20 000 tonnes of HDPE enters the market per year of which over 17 000 tonnes gets recycled – making it the plastic with one of the highest recycling rates.

There are 4 main reasons why this success has been achieved and they include:

  1. Themilk bottle has been specifically designed for recycling. It is made from white or clear HDPE, is heavy enough (approximately 40g) to give it sufficient value for waste reclaimers to collect, has an easily removable sleeve label and the cap is made from HDPE as well. Brand owners and retailers have a key role to play when specifying the design of their products.

  1. Freshmilk is mainly distributed in the large metros and therefore there will either be separation at source programs in place or the waste reclaimers will actively be separating materials of value either on the kerbside or at the landfill. Due to the fact that milk does not contaminate the bottle, it is a highly sought-after material as it does not have to be heavily cleaned.

  1. The major mechanical recyclers are all based in or close to the major metros and will be looking for clean white or clear HDPE, so they will pay a good price for the product – which again encourages its collection.

  1. There is a strong end-use demand for white or clear HDPE recyclate which is used in quality critical products such as body care or detergentbottles. This drives the mechanical recycling demand, which in turn stimulates the collection of the material.

“HDPE Milk bottles are designed perfectly for recyclability and they have a high recycled market value. Driving the right design for recyclability is a key focus area to further grow the recycling economy,” says Naudé.

Looking at ways to enhance the recycling economy is directly in line with Polyco’s mission to end plastic waste in the environment through collaboration to invest in new infrastructure, innovate for designing for recycling and educating consumers about the role they play to grow recycling in SA.

“Plastic plays a fundamental role in preserving the quality of food products, including dairy,” says Polyco CEO, Mandy Naudé. “As consumers we need to understand that we have the responsibility to ensure that this material’s life-cycle is extended to extract the maximum amount of economic value and to keep it out of landfills. All we have to do is separate the packaging for collection and recycling.”

Many brand owners and retailers are exploring the move from plastic to other materials due to consumer pressure and the belief that this other material is the more environmentally friendly packaging option.

Our research has shown that HDPE milk bottles have a significantly higher recycling rate compared to the materials currently being explored, which are not easily recycled.

“Please share this success story far and wide and help us achieve a 100% recycling rate for HDPE milk and beverage bottles by ensuring you and your neighbours recycle your bottles,” concludes Naudé.

To find out more about Polyco, visit their website www.polyco.co.za

Has 2020 caught you by surprise?

Are you feeling the pressure of #NewYearNewMe?

We’ve got just the thing for you.


Meet JEFF: The Fitness Friend We All Deserve

In a world saturated by health gimmicks, miracle eating plans, and fitness fads, there is finally something on the market that takes its clients’ goals as seriously as they do – and it goes by the name of JEFF.

Introducing JEFF

Johno’s e-Fitness Faculty – or JEFF – is a revolutionary new fitness service that balances the ease and accessibility of a mobile fitness program with the comfortingly human input of a personal trainer and a simple, balanced eating plan. The brainchild of top sports conditioning coach, Johno Meintjes, JEFF is an innovative digital fitness, nutrition, and coaching concept that can serve anyone, anywhere, at any time.

How does it work?

The JEFF model is designed to help refine one’s health and fitness strategies by providing a structured training routine and personalised nutritional programme that is overseen by a remote team of real-life, approachable, and fully qualified personal coaches. It puts you in charge but makes you 100% accountable to making real, sustainable, life-long habit changes.

“The reality is that if you could have done this by yourself, you would have done it already. The mentoring and coaching side of JEFF is the part that brings it all together,” says Johno.

Tried, tested, and trusted

Before creating the program, JEFF’s founder Johno spent six years working with South Africa’s top national Cricket, Hockey, and Rugby teams. Since launching, JEFF has been used by the likes of Maps Maponyane, Lady Kitty Spencer, Graeme Smith, Jacques Kallis, and Mark Boucher (to name but a few) to become slimmer, fitter, happier versions of themselves.

What does it consist of?

Whether signing up for the 7-week gym-based program14-week gym-based program, or 7-week home-based program, clients receive the following support to ensure that they smash their fitness objectives:

●      Tailored eating plan

●      Bespoke weekly training program

●      5-6 hours/week of self-paced training

●      Personal coach

●      Virtual coach support on a daily basis

●      Assessments every 3 weeks

●      Supportive community vibe

It is clear that the combination of clean eating, daily support from a skilled coach and the flexibility of independent exercise is a winning formula for overall well being.

Dependable results

On average clients lose 5-7 kgs, 1-2 clothing sizes and 8cm off the waist on the 7-week plan and 10kgs, 1-3 clothing sizes, and 13cm off the waist on the longer 14-week plan. With clients logging dependable results such as these in short periods of time, it is small wonder that JEFF has welcomed hundreds of clients on 6 different continents over the last year.

“I can honestly say that this is the best my body has ever looked. I am so glad I joined – best decision of my life,” says Lynette Botha, one of JEFF’s success stories.

Helping ordinary people become their best selves

From professional athletes to people who simply feel as though their health and fitness goals have slipped by the wayside, with JEFF’s affordable professional help, there has never been an easier way to regain mastery of your own health.

Heritage Month is a time to honour the various cultures and diversity in South Africa, from our exciting arts and culture to music and other creative expressions of national heritage. Historic trade routes brought culinary delights from all over the world, as influences of the British, Dutch, French, and Malay combined with the traditional flavours of Africa. Our diverse melting pot of cultures may have greatly influenced our food culture, but there is nothing more uniquely South African than enjoying a delicious biltong snack.

As a nation, snacking on biltong is a tradition that transcends racial, cultural, religious, and social boundaries. From droëwors and snapstix to moist, sliced biltong and even powdered biltong, the South African love for this delicious cured meat runs deep.

Biltong is perfect to snack on with friends while watching sport, it makes a delicious accompaniment to a cheese platter, it’s the ideal padkos, and is even given to babies to chew on while they are teething. Eaten on its own or added to just about any dish as an alternative to ham or beef, biltong and droëwors form an integral part of South Africa’s food culture.

Biltong’s origins can be traced back to the 1600s when early Dutch settlers were developing a way to preserve their meat. The creation of both biltong and droëwors through the curing of the meat in a vinegar brine base, before spicing it with coriander, salt, pepper, and sugar, was ingenious as it solved the problem of preserving meat and keeping it edible for long periods of time. Even the word ‘biltong’ is derived from the Dutch word ‘bil’ meaning ‘rump’ and ‘tong’ meaning ‘strip’.

This century-old curing method that preserves the integrity of the meat was passed down through generations and perfected by J&M Famous Biltong, a pioneer in the production of South Africa’s favourite snack.

J&M is passionate about quality, service, and customer experience and their carefully selected A-Grade beef is expertly prepared with a range of secret herbs and spices in a world-class factory, before being beautifully packaged to be taken home. Their passion and family values have established them as a household name, providing high-quality biltong and droëwors snacks to millions of South Africans since 1942.

J&M Biltong is so passionate about what they do, that they have created innovative ways to add biltong to everyday recipes. One of their favourite recipes is Chilli Biltong and Balsamic Braai Broodjies, the perfect side dish to your Heritage Day braai.

Since being introduced to South Africa, Black Friday has become the most important date in the calendar for retailers. In fact, in 2018, Google reported that South Africa topped the list of the most online searches for Black Friday globally – more than any other country.

According to PriceCheck CEO, Chloe Lötter, “comparison tools like PriceCheck are invaluable to retailers during periods of increased online spending such as Black Friday.” This year the big day falls on the 29th November, while Cyber Monday falls on 2nd December. “This will be a boon for retailers looking to take advantage of payday spending,” adds Lötter.

In 2018, PriceCheck saw a nearly 200% increase in users day-on-day on Black Friday, with more than 82,500 unique products clicked over the campaign week, and over 2.2 million people using the popular comparison tool to find the best bargains. “PriceCheck adds value by sending highly qualified consumers to merchants saving them both time and money. These visitors are looking for the best deals from the retailers that PriceCheck recommends – whether they are big or small,” explains Lötter.

PriceCheck went ‘behind the scenes’ with some of their top retailers. Here’s what they had to say about what it’s like to participate in this annual shopping phenomenon:

“The growth we have seen over the last few years is extreme and shows no signs of slowing down. Despite having been involved in this period for years and building efficiencies into tackling the monster that is Black Friday, we always find new, ambitious projects and things we never thought of in previous years, so it is always a fresh new challenge.”  Clynton McCalgan, Head of Digital at popular retailer Superbalist

Clicks Chief Commercial Officer Rachel Wrigglesworth also enjoys the festivity around this increasingly popular shopping period. “It has completely changed the manner in which people shop in the run-up to Christmas,” she says. “Customers plan far in advance of the event and set aside savings to spend during this period. Google data shows us that customers start searching weeks before the event.”

Well-known South African online marketplace and auction site bidorbuy has also reported record sales during this period. “In 2018, we saw high double-digit year-on-year sales growth in our home and living category, while toys and sport and leisure broke into our top categories,” says Marketing Manager Anne-Marie Green.

For Greg le Roux, CEO of e-commerce site Loot, the Black Friday weekend itself is the culmination of months of hard work, all building to that midnight moment that has come to define the festive shopping season in the online world. “We look forward to delivering another frenzied dose of massive savings to our valued customers and partners this Black Friday,” he said.

South African online purchasing behaviour has shown that consumers tend to go for trust over price point, making it an ideal time of the year for online stores to establish credibility and delight their existing customers.

Comparison tools such as PriceCheck provide transparency in online shopping that is designed to help retailers do just this.  As a one-stop destination for all Black Friday deals, it ensures that retailers can make the most of the months of planning and merchandising that goes into preparing for the frenzy that is Black Friday.

About PriceCheck

PriceCheck is Africa’s largest product discovery and comparison service showcasing an extensive range of products from South Africa’s favourite and most trusted stores. PriceCheck is the only place where consumers can see all the best deals aggregated in one place. It enables consumers to easily compare products and prices and to make educated buying decisions.

For more information visit www.pricecheck.co.za

The Million+ Plastic Recycling Revolution is a bold new campaign that aims to mobilise more than one million South Africans to commit to recycling their plastic packaging. The non-profit, Polyco (The Polyolefin Responsibility Organisation), believes that recycling is something that every person can do to make a positive impact on the earth. They have launched the Million+ campaign to recruit a revolution of recyclers that will spread the word about the importance of recycling with the ultimate aim of putting an end to plastic in the natural environment.

The Million Plus is a plastic recycling revolution that will shake this country from its apathy. It is calling on all South Africans to commit to using plastic responsibly, to keep used packaging out of the environment and out of landfill by putting it back into the recycling value chain. The Million Plus campaign draws on the concept of a revolution and the power of networks. If each new revolutionary that signs up recruits and educates one more person as their ‘plus one’, the commitment to recycling in South Africa will spread from a small minority of people to mass action. As the movement builds, the Million Plus will become not only a revolution but a reality. A reality in which recycling in South Africa is standard and where we no longer find plastic waste in the environment.

You can show your commitment to the cause by signing up on the Million Plus website – www.millionplusrecyclers.co.za – and then encouraging your colleagues, friends and family to join the revolution.

 “Our intention is to encourage as many people as possible to join the recycling revolution and to share their efforts through word-of-mouth and across all social media platforms. Eradicating plastic pollution in the environment is going to take everyone in South Africa being responsible for the packaging that they buy and to recycle it after use.  Our goal is to get over 1 million people to sign up to the Million+ campaign with the hope that the message around recycling will spread and recycling will become the norm for every South African,” says Mandy Naudé, CEO of Polyco.

Launching in October, the campaign aims to build on the environmental awareness that was created in September. September was a month that hosted many significant environmental days, with Arbor week during the first week of September, National Recycling Day on the 20th of September and International Coastal Cleanup Day on the 21st of September. Coastal Cleanup Day is a major global campaign to clean up our coastlines and oceans. While clean ups are extremely important for protecting the health of our environment, the Million+ Plastic Recycling Revolution aims to inspire South Africans to recycle their used packaging so that it never gets the chance to land up as pollution in the environment.

Polyco recognises that many South Africans don’t recycle because they don’t feel that they know how or where to recycle their used packaging. To answer this, the Million+ Plastic Recycling Revolution is asking all revolutionaries to share information about where and how they recycle. The millionplusrecyclers.co.za website will gather all of this information through the sign-up form and then create a free database of recycling collection services and drop-off points so that people can find out where their closest recycling opportunity is. “We’re asking everyone to get involved and help others to start recycling – share your information, news and inspiration on the Million+ Facebook and Instagram pages so that others can also learn and be empowered to recycle.” Says Naudé.

Polyco represents the largest plastic polymer group in South Africa with approximately 192 000 tonnes of polyolefin plastic packaging being mechanically recycled annually. Through launching the Million+ campaign, Polyco boldly aims to build on this plastic recycling rate.

At Polyco we have a goal to invest in and strengthen the full recycling value chain and we need consumers to adopt a habit of recycling their plastic packaging to support this growth in the recycling economy.; recycled plastic is a very valuable input material into the economy,” says Naude.

“We would like to encourage consumers to see their packaging as a resource, that has massive economic value when recycled,” says Naudé.

Visit the website www.millionplusrecyclers.co.za and complete the sign-up form to state your commitment to recycling all your plastics. Do not forget to encourage friends and family to join the revolution.

Amy Winehouse, Prince, and Aretha Franklin all died without a will. Incredibly,
despite their millions, they were no different to many ordinary people who don’t plan
for their estate, which created animosity amongst their aggrieved family members
who fought to lay claim to their stake of it.

With National Wills Week taking place from 16-20 September this year, the
importance of having a legally binding will couldn’t be more relevant. According to
South Africa’s Master of the High Court, more than 70% of working South Africans
do not have wills. ​If someone passes on without a will, or if the will is found to be
invalid, their estate will be administered in terms of the Intestate Succession Act 81
of 1987, which can be a lengthy and emotional experience.

Drafting a will isn’t as difficult as you might think. With ​Quickwill​, an innovative
new online platform, you can create a legally binding will in minutes for a once-off
fee. Founded by Stella Pickard, who is both a lawyer and a software developer,
Quickwill and law firm partner, Fairbridges Wertheim Becker, enable South Africans
seeking a more convenient and cost-effective way of drafting a will, the ability to draft
one online themselves, quickly and efficiently at an affordable fee.

During Pickard’s legal career, many of her beliefs were challenged. “The legal
profession relies squarely on precedent and the idea of doing things differently does
not sit well in the profession. In a world that is so technologically focused, and that is
evolving at an ​exponential ​rate, this kind of mindset is lethal.”

After transitioning from a career in law into one in software development, Pickard
saw the opportunities for tech innovation in the legal space, particularly with regard
to improving access to justice for everyday South Africans.

Quickwill removes any fear by creating a robust product that doesn’t feel too serious
when dealing with matters of such a nature. Users can easily create their will from
the convenience of their own home, fully aware of the price upfront, and with real-
time, online access to a team of professionals who offer support along every step of
the way. “Once the will has been created, printed, and signed in front of witnesses,
clients can courier a copy of their will to Quickwill for safekeeping should they wish to
do so,” says Pickard.

Quickwill enables users to seamlessly update their will by simply logging in to the
online platform and updating it with any information that may have changed, such as
personal details or elected beneficiaries. It also allows users to tailor their will to their
specific situation and needs. Everyone from single to married people, or those in life
partnerships can benefit from Quickwill, which also assists in drafting a will in
accordance with the terms of Muslim law.

A Quickwill will carry the same legal weight as one created by a lawyer, since the
formalities around signing the will is what determines its legality and validity.
Quickwill wills are vetted by third-party experts, meaning clients can rest assured
knowing that their will is valid, legally sound, and will protect the financial futures of

their loved ones in the event of their passing. Users who have opted for Quickwill to
store the will, will have their will checked by Pickard herself to ensure it is valid and
formalities regarding signatures have been complied with.

About Quickwill
Over 70% of South Africans pass on without a valid will in place, which causes
unnecessary stress for their families who are left behind. Quickwill makes it is easy
to create your own will from the convenience of your home, knowing the price
upfront, while having a team of professionals answer any questions you might face
along the way.

Meet Shannon McLaughlin, founder of Ubuntu Baba, the company that has recently been in the news for its successful ‘David-vs-Goliath’ battle with Woolworths. Her quest to design the perfect baby carrier for her son has translated into a business that ships to every corner of South Africa and around the world.

Shannon Mclaughlin had a beautiful vision of what her life, as a new mom, would look like. However, after her son was born in 2014 she came face to face with reality – those first 12 weeks were far from her dream of baby bliss. If her little boy was not in her arms constantly, there were tears – and an equal amount of those tears were her own.

“We’d tried all sorts of colic cures and ways to calm him, but still he struggled to settle. Getting him to sleep was incredibly trying and he seldom slept for more than 45 minutes. I was desperate. So was he. Thankfully a friend came over one day and gifted me a stretchy wrap and that’s how I discovered the magic of babywearing.”

In no time her child went from snatches of sleep to 3-hour snoozes and it took at most 10 minutes to “get him down”.  Shannon could now take relaxing afternoon strolls on the beach, meet up with friends, enjoy early dinners out and, most importantly, she could get on with her work while her baby slept, calm and content, on her chest. Both were so much happier.

As her son grew, Shannon began the task of finding the perfect baby carrier – something just as soft and comfy as her wrap, but strong enough to support him. After purchasing six different baby carriers and struggling in one way or another with all of them, she set out to design and make her own with help from her dad (who’d been in the backpack-manufacturing business) and her mom (who’d been a fashion designer).

“My goal was to create an easy-to-use, breathable and comfortable carrier with a supportive waistband that was gentle on C-section healing. I wanted it to be adjustable so it didn’t have to be replaced too often as my baby grew,” she says.

Using the finished article made Shannon aware of the addedbenefitsfor both babies and moms. The interest she received from other mothers made it clear that what had started out as an answer to a personal need could become a fully-fledged business.

Shannon grew up in South Africa where she witnessed African Mothers wrapping their babies on their backs from a very young age and so she wanted an African name for her business. In tribute to these original babywearing Moms, Shannon chose “Ubuntu Baba” as the name of her new company. “The explanation of ‘Ubuntu’ – ‘I am because you are’ – evokes so well the mother-child bond, as well as the transition into motherhood and the support and comfort we receive from other moms,” she says.

Four years ago Shannon started out with just one machinist; today Ubuntu Baba employs six machinists and six in the management team. The carriers are shipped worldwide, from the most rural areas in South Africa to major cities inAustralia, Dubai, the United Kingdom, Switzerland, Amsterdam, France, and the United States.

 Join Ubuntu Baba for their inspiring 4th trimesterchats. Every second Friday she invites moms to join them for a relevant talk on motherhood, a muffin, coffee and a massage.

“It’s such a lovely space for new Moms to connect and just feel supported on their journey. It’s something I really missed out on as a new mom so it feels great that I am able to now offer that to other moms.” – McLaughlin

More on Ubuntu Baba

A leading babywearing brand that knowsbecoming a mother is the start of a beautiful yet challenging journey. Ubuntu Baba is there to help you step out into the world again with confidence, freedom and style.


Home to some of the world’s leading advertising and digital agencies, South Africa is renowned for its creativity and, like bees to a honeypot, its creative talent has attracted keen headhunters. With influences from its diversity of cultures, creeds, humour and heritage, South Africa’s creative talents are widely sought after by global companies.

It’s no wonder that The Talent Boom, a global digital and creative recruiting firm, opened its first office in the creative hub of Cape Town in 2013. With talent scouts combing agencies and creative departments for people who really stand out, they’ve been making matches between advertising agencies and creative departments of large corporations with elite talent worldwide for the past six years.

Founder and CEO Emily Keyes began her career in the UK and Amsterdam, working for various recruitment agencies before moving to Cape Town in 2013 to open The Talent Boom. She sees extreme creative potential in South Africans that sets them apart, placing them in high demand with international corporates. “In South Africa there’s a big opportunity to do innovative and inspirational work that no one else has done. In some countries, campaigns are just translations and adaptations, whereas in South Africa there’s some real on-the-ground work being done,” says Keyes.

As an English-speaking country with remarkable, hands-on creatives working on projects from inception all the way through to activation and completion, Keyes believes this is what makes South African talent so attractive.

The Talent Boom is not a traditional recruitment agency; instead its boomersconsider themselves pure headhunters. By specifically targeting top talent for companies and departments by headhunting, networking, or through word of mouth, it has no need to advertise jobs or find jobseekers for clients. According to Keyes, “candidates are the elite who have pretty much come into the job market for their clients role only.”

Just as an example of the type of global placements The Talent Boom does in a three month period, since Jan 2019, The Talent Boom has made placements in roles ranging from CEO, strategy director and executive creative directors to project managers, copywriters and business directors in South Africa, Kenya, Amsterdam, Germany, Ghana, Tokyo, Dubai, Los Angeles, New York and Texas.

The Talent Boom represents key digital and creative talent across the creative, digital, advertising and sports world, such as Ogilvy Worldwide, JWT, Saatchi & Saatchi,AKQA and Adidas. Its HQ, affectionately known as The Boom House, is located in Cape Town with offices further afield in London, Amsterdam and more recently, Miami.

After signing its first South African client in 2013, a leading digital agency, the company has grown substantially and now boasts 20 Boomersin South Africa. In 2017, The Talent Boom opened an office in Amsterdam which employs four Boomers, while its new Miami office has two Boomers.

If the past six years are anything to go by, The Talent Boom will continue to grow from strength to strength and continue to search for talent scouts to meet the job demands of their global clients. As an already well-recognised company within the digital and creative recruitment space, The Talent Boom aims to continue to expand its office locations across EMEA in the near future.

About The Talent Boom

The Talent Boom partners with advertising agencies and creative departments of renowned global brands to identify elite talent for their job openings. As a global recruitment agency, they recruit talent at their finest when they work in this diverse and exciting market, thriving on different cultures, countries and challenges.

For more information visit www.thetalentboom.comor email hello@thetalentboom.com


In 2018, less than half of South African learners chose to study pure maths for matric, and of those, only 37% passed with 40% or more. Despite much emphasis being placed on mathematics over the last few years, the recent matric results show that the majority of South Africa’s learners have significant gaps in understanding, or opt for mathematical literacy as a subject, which limits access to higher-level careers in a digital, knowledge economy.

And, in a real-life demonstration of compounding interest, each year that goes by the conceptual gaps grow as learners move up grades. So, gaps in understanding in early school years widen considerably as the learner progresses through high school, to the point that they simply can’t engage with the curriculum anymore. Research[i]shows that these gaps exist along socioeconomic lines, with the poorest 60% of schools having persistent acquired learning deficits in mathematics of, on average, four grade levels by the time they reach the end of grade 9.

This is the challenge that Reflective Learning, a Cape Town-based edtech startup, has set out to tackle with its diagnostic and targeted catch-up based approach. By identifying gaps in learning that originated in earlier grades, and then addressing early concepts with a personalised, reflective learning approach, it is possible to catch-up the equivalent of six grades in one year[ii].

“Our aim is to increase opportunities to access mathematics, open doors to tertiary studies in science, technology, engineering and maths (STEM) fields and ignite a lifelong love for learning,” says Eugene Pelteret, Managing Director of Reflective Learning. “South Africa needs to tackle the challenge of learning gaps head on. The thousands of assessments we completed during our pilots showed us that some learners are functioning up to seven grades behind the grade they are in.”

“However, with the Reflective Learning approach, it is possible for learners already in high school to catch-up and excel in maths, if they are given the opportunity and are willing to put in the effort,” says Pelteret.

Since every learner’s deficits are unique, their subsequent learning needs to be personalised. Reflective Learning helps parents and teachers to pinpoint each child’s gaps in understanding and then fast-tracks catching up on their missed learning so that learners can engage fully in class.

How Reflective Learning started

In 2014, Tracey Butchart, a maths and science teacher with three decades’ experience, and now Reflective Learning’s director and education expert, was asked to monitor Uplands Outreach’s Saturday enrichment programme, called Learners for Excellence. Using the first iteration of Reflective Learning’s diagnostic approach, she helped grade 10 learners progress by between three and six grades within a year. Those learners went on to excel in their matric maths results and the majority went on to achieve in university, demonstrating the legacy of the intervention.

Butchart realised that it’s not too late for learners in grade 10 to both catch up and to excel at maths. Also, a personalised, metacognitive approach – where the learner is taught to think about how they learn and think — helps to accelerate learning by creating self-motivated, empowered learners that take ownership of their own education – ideally for the rest of their lives.

Excited by the potential of this educational approach, in 2015 Butchart teamed up with technology company Lightswitch Solutions to form Reflective Learning, and scale the learning approach. The first prototype of the online assessment tool was built in 2016, and has since been tested it in a range of environments, from urban to rural and townships, from desktops, to tablets and mobile phones. These pilots have included more than 3,500 learner assessments in around 25 schools, afterschool programmes and tutoring centres in urban and rural areas, as well as individual learners at home.

The diagnostic tool is available online for parents, teachers and large-scale education intervention projects wanting to measure their impact. It provides immediate results with personalised feedback for every learner. Also available is personalised catch-up material for high school learners that focuses on the numbers component of maths, and takes learners from wherever they are for each critical concept up to Grade 9 level.

In 2019 Reflective Learning will release further catch-up material focusing on fractions, as well as a natural science diagnostic tool. In addition, it will work with the Telkom Foundation in seven schools in Johannesburg and Port Elizabeth.

How it works:

  1. Diagnostics identify exactly where the gaps in learning are and how far back they go, measuring the mastery of foundational conceptual landmarks across seven threads of maths, benchmarked at three levels.
  2. Personalised reflective journalstarget the gaps identified through the diagnostic while developing metacognitive skills for independent learning.
  3. Re-assessments help to identify whether the learner has mastered each concept, as well as informing the next step in their learning.

More about Reflective Learning

Reflective Learningare experts in identifying gaps in learning acquired from early grades for targeted catch-up. By diagnosing conceptual understanding and addressing early concepts with a reflective approach, the programme has shown that it is possible to catch up the equivalent of six grades in a single year.

[i]Dr Nic Spaull & Janeli Kotze’s “Starting behind and staying behind in South Africa: the case of insurmountable learning deficits in mathematics”. See link.

[ii]Tracey Butchart, Craig Pournara, Patrick Barmby’s “Using a Diagnostic Assessment As Learning – Conceptual Thread Approach in Addressing Acquired Learning Deficits in Mathematics in South Africa”. See link.

Over the past ten years, the fitness industry has become a force to be reckoned with. Nowadays people are taking their health and physical wellness more seriously and the increase in specialist gyms such as CrossFit boxes and HIIT facilities are creating massive waves in what has become one of the world’s leading industries.

With technology at our fingertips, such as wearable fitness trackers like Fitbit and Apple watches, the trend towards combining cutting-edge technology and exercise is seeing a considerable increase.

BODYTEC has embraced these technological advances. It uses Electro Muscle Stimulation (EMS) to provide a time-efficient strength workout in a contemporary environment, making it easier to fit a workout into a busy schedule. The BODYTEC franchise has grown in just eight years from two company-owned studios in Cape Town to 38 studios throughout South Africa that employ 150 personal trainers.

BODYTEC was first brought to South Africa by Frankfurt-born Boris Leyck, who holds a degree in Sports and Economics from the University of Bayreuth. He discovered EMS in a small micro fitness studio in Munich in 2010 and was immediately blown away by the efficacy of the technology. He opened the first EMS studio in Cape Town in March 2011.

Most people have become accustomed to a busy lifestyle with many struggling to find the time to work out. With BODYTEC, Leyck presents a solution to this problem by providing an effective full-body strength training workout that can be achieved in just 20 minutes a week. BODYTEC’s EMS training uses an electric current to stimulate various muscle groups, causing them to contract, creating the same of kind of resistance found in weight training.

During EMS training, up to 90% of muscles are simultaneously activated with the quality of the contractions higher and more intense than voluntary exertion. Clients can improve their strength, endurance, muscle growth, speed, responsiveness, agility and perceived physical wellbeing as well as stabilising common muscular imbalances such as back pain.

After opening his first two studios, Leyck saw not only an increase in his client base, but also interest in EMS and its benefits, resulting in his decision to franchise the concept and offer a simple price and membership system, without any hidden costs. According to Leyck, “People are looking more for interesting, niche concepts suited to their fitness needs. In addition, the international industry states that the fitness market needs to adapt to millennials and other younger generations. In the future we might see more fitness concepts moving more towards pay-as-you-go systems instead of long-term contracts.”

Many of the current franchise partners agree, as they are former BODYTEC clients who gave up careers in fields such as accounting, marketing, HR, IT and insurance to become BODYTEC franchisees. As an avid cyclist and biker, Leyck says his business journey “has been like a fantastic, off-road motorbike trip without a final destination, but with a well-prepared road plan for each day.”

BODYTEC EMS studios can be found throughout South Africa with the opportunity for even more franchises to be created.


BODYTEC® is South Africa’s premier Electro Muscle Stimulation training franchise offering a time-efficient strength workout in a contemporary environment using innovative technology.

For more information visit www.bodytec.co.za or email info@bodytec.co.za.

With the arrival of BOFT Instant Photo Printing Kiosks in South Africa, mobile-phone photographers can enjoy beautiful Polaroid-type prints of any of the photos stored on their phones, or direct from their Instagram feeds.

Boft is leading the global movement to keep memories alive through the provision of photo printing kiosks that give customers a convenient way to print great quality photos from their phones.

Simply connect your phone via Bluetooth or wifi, select the photos and print. Boft kiosks showcase first class design and build, plus reliable hardware – a 32” waterproof touch screen with HD camera displays your pictures in the brightest colours so you can adjust (for example to include your IG caption, or not) and print them.

Boft’s 4-million customers have already printed 17-million photos in 30 countries including the USA, Australia and Switzerland…  And now their kiosks are popping up in Africa! The first kiosks are located at Cape Town’s V&A Waterfront, with kiosks coming to Joburg’s Sandton and Eastgate malls in January.

“Boft gives people an easy way of printing their favourite memories. A print of your special moments is something that remains timeless, whether you stick it on your fridge, in a memory book, or give it to someone special,” says Micaela Einhorn, Managing Director of Zahava Prints Pty Ltd and owner to exclusive rights to BOFT in South Africa.

“The kiosks also offer great opportunities for brands to engage with their audience, whether it’s through collaborations and activations, the digital advertising on the kiosks, or at corporate events,” says Einhorn. “The kiosks have ad integration and are able to show video ads and complex advertising mechanics. Campaigns to date include well-known brands like Kinder and Yves Rocher.”

Einhorn has been living in Australia for the past 13 years, travelling back to South Africa every year to visit family. Now that she is back, she is passionate and committed to delivering this instant printing solution to South Africa. “It is truly an exciting time to be an entrepreneur in South Africa. I have been so warmed by the support of the people who have helped me every step of the journey.”

The first two kiosks can be found at V&A waterfront:

1 – Outside Woolworths on the ground floor

2 – Next to the lifts on the 1st floor near Guess

“V&A were so helpful in facilitating this launch. It has been a pleasure to work with them in finding the best possible locations for this offering,” says Einhorn.

Follow @boft.sa on Instagram.