The documentary on everyone’s lips at the moment is DSTV’s Chasing the Sun 2, the hugely successful documentary about the Springboks’ journey to their 4th Rugby World Cup win.
Not only is it an epic documentary highlighting the grit and determination of a group of incredible athletes and their coaches, but it also reminds us that not that long ago we were united as a country in our support for these men and women. This is significant in 2024, as election years historically polarise South Africans. The timing for Chasing the Sun 2 is ideal.
When it came to promoting the documentary, DSTV went all out. One of the strategies, was to create impact and dominance, much like the Springboks’ famed “Bomb Squad”.
To bring this strategy to market, DSTV chose to work with high-impact specialists, Epic Outdoor to create one of the largest Billboards South Africa has seen.
To ensure maximum exposure, South Africa’s busiest highway the N1 was selected and a campaign of combining two of the largest approved sites in the country into a single messaging platform was born.
“A celebration of one of our greatest national triumphs, captured through unprecedented behind-the-scenes access in Chasing the Sun 2, deserved the largest roadside impact site in the country,” says Yatish Narsi, Chief Marketing Officer of MultiChoice South Africa.
An Epic Site
The strength of this landmark, iconic site is that it ensures dominance on this major highway and a vastly superior opportunity to see (OTS). This results in exceptionally high impression counts. Few, if any, motorists passing can miss the massive image of Siya Kolisi raising the Web Ellis Trophy or the message behind it: do not miss your chance to relive the epic moments of the Springboks’ guts and glory by watching Chasing the Sun 2.
The site is located adjacent to the junction of the N1 and N14 and boasts exceptionally long run-ups from multiple directions, including visibility from the N14 flyover and both north- and south-bound N1 traffic.
“Two sites as large as this, side by side, is what makes this iconic landmark simply EPIC,” says Darren McKinon, Commercial Director of Epic Outdoor. – It was a perfect example of a partnership where client, media agency and media owner came together to achieve something great”.
Epic Outdoor is an Out-of-Home (OOH) Media owner specializing in high-impact advertising. The company boasts a portfolio that is unique amongst South African Media Owners, including some of the largest advertising sites in the industry.
ABOUT EPIC OUTDOOR
Specialising in the development and marketing of large format, high impact Static and Digital Out of Home Platforms. Epic Outdoor offers turnkey solutions from conceptualisation and site development to marketing and securing of revenue-producing sales.
Converge Africa: Accelerating digital commerce in Africa
Accelerating digital commerce growth to enable thriving online businesses across Africa
· More than 100 expert speakers across a three-day event and five conference tracks from 22-24 April 2024
· More than 50 exhibitors and more than 20 workshops focused on accelerating digital commerce across Africa
· The list of attendees includes leaders across the African digital commerce ecosystem, including Massmart, Takealot, The Foschini Group, Google, Absa, and more.
Converge Africa, formerly known as ECOM Africa, is the most influential digital commerce conference and exhibition on the continent and serves as a nexus for digital commerce innovation. Incorporating five event tracks, specialised workshops and market-leading digital commerce organisations, the event encompasses all aspects of digital commerce. Leaders, decision-makers, and forward-thinking organisations from across the digital commerce ecosystem will be providing insights, analysis and/or workshops, including Huawei, Takealot, iOCO, FarEye, Engen, Sanlam and Dermalogica, to name a few.
“Digital commerce has revolutionised the way we do business in Africa. It has provided us with unprecedented opportunities to reach new markets and scale our enterprises,” says Terry Southam, Group Director of Retail at Converge Africa. “The event provides an opportunity to harness the power of digital commerce to drive sustainability and entrepreneurship in Africa. This is achieved through a captivating blend of knowledge sharing, networking, and business matchmaking opportunities.”
The event allows market leaders to address challenges currently impacting their growth in the market, including touching on the influx of international brands currently affecting local companies and their visibility on digital platforms. For Southam, the event provides the perfect space for decision-makers and thought leaders to collaborate and connect, unpacking challenges and finding innovative solutions that will drive the African narrative forward.
“From our Knowledge Hub through to the different conference tracks, we’ve prioritised information sharing and collaboration,” he continues. “Leading brands like Huawei and Insider continue to support the event because we are focused on driving meaningful progress and mutually beneficial outcomes for all stakeholders in Africa’s digital landscape.”
It is time for Africa to take its innovation into conversation and to prioritise locally relevant digital solutions that recognise the importance of local industry, services, and solutions. Converge Africa is that conversation.
The five tracks at the event are Retail and e-commerce; Fintech and Payments; Digital Security; Logistics and Fulfilment; and Digital Marketing. The event includes professionals from across banking, fintech, insurance, retail and e-commerce, education, online marketplaces, B2B, gaming and more. The range is vast, and the expertise on offer is impressive.
As Yaeesh Moosa, Head of Takealot Marketplace – a Platinum Sponsor at the event says: “This strategic collaboration underscores our continued dedication to empowering South African sellers and advancing the local digital commerce landscape. Through engaging initiatives and educational sessions, we aim to further equip participants with valuable tools and insights needed to thrive in an increasingly competitive market.”
Discover more on the website, download the agenda and learn more about the different tracks, workshops, sponsors, speakers, and exhibitors. The event takes place at the CTICC in Cape Town and runs from 22-24 April 2024. Registration is here and sponsorship applications are here.
About Converge Africa:
Converge Africa is at the forefront of driving Digital Commerce Growth across the continent. Committed to fostering an environment where businesses can capitalise on the digital economy’s opportunities, ensuring sustainable growth and competitiveness in the global market.
Date: 22 – 24 April 2024 – Venue: CTICC, Cape Town, South Africa
Country: South Africa.