Africa’s Leading eCommerce Event Hits Cape Town this February

Africa’s leading eCommerce event, dedicated to all aspects of selling online is set to double in size, in only its second year running. The eCommerce Africa Confex takes place 17 – 18 February 2016 at the Cape Town International Convention Centre.

With eCommerce forecasted to grow by 40% annually, the two-day conference is designed to introduce the latest trends, technologies and industry developments and to facilitate networking, education and inspiration for eCommerce leaders and peers.

“This event is a great place for people in the industry to learn about trends and to meet peers,” says Emilian Popa, Principle, Digital Growth Africa & Middle East.

Following the success of the first eCommerce Africa Confex in 2015 where more than 800 attendees came from all over Africa: Nigeria, Kenya, Lesotho, Namibia and Zimbabwe. The eCommerce Africa Confex will showcase over 50 solution providers and bring together the regions’ leading merchants, major retailers, brands, developers, designers and eCommerce experts. It welcomes business owners, directors and CEOs as well as managers involved in marketing, merchandising, customer service, operations and supply chain management.

The event will feature over 65 speakers, keynotes, panel discussions, technical demonstrations, networking opportunities, cocktail functions and an exhibition showcase; all hosted by industry leaders.

Terry Southam, Managing Director of Kinetic Events, the organizers of the eCommerce Africa Confex adds, “we have an exciting”color: black;” Emilian Popa, Principle of Digital Growth Africa & Middle East, who will discuss the macro-level of the industry and how it has evolved from 2015-2016.

Joe Falter, CEO and Founder, Hellofoods.com, who will examine the Hellofoods journey as a case study in overcoming the obstacles in a new territory.

This year the agenda will focus on four key themes: the e-volution of e-commerce, understanding the customer, the three P’s of eCommerce: Payments, Protection and Processes, and agile omni-channel eCommerce.

Platinum Sponsors include:

Oracle Marketing Cloud

Keynote Speaker: Claudia Foster, Senior Strategic Solutions Consultant.

Topic: Placing your Customer in the Centre of an Omni-Channel World.

IBM Marketing Cloud

The IBM Marketing Cloud enables the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross channel interactions. The IBM Marketing Cloud is part of IBM Marketing Solutions. IBM Marketing Solutions make it easier to design meaningful customer experiences across applications, devices and time to accelerate today’s results and tomorrow’s ambitions.

Gold Sponsors include:


Keynote Speaker: Dirk Henke, Managing Director Emerging Markets.

Topic: Marketing in a World of Mobile Commerce.

FNB/Paypal (co-sponsors)

Keynote Speaker: Efi Dahan, Regional Director Africa and Israel, Paypal.

Topic: Around the World in Just a Few Clicks.


Technical Demonstration: Introducing PayU’s New Consumer Offering

Presented by: Francois Perry, Product Manager.

Technical Demonstration: PayU is leading eCommerce with Online Services

Presented by: Charles Elliman, Head of Sales.

Keynote Speaker: Mel Gischen, Head of Marketing MEA.

Topic: The Utility of Mobile Wallets in South Africa

One World

Panel Discussion: Agile Payments: Overcoming the Challenges and Creating an Effective Payment System

Speaker: Atul Bhakta, Managing Director.

Other sponsors include: dpd Laser, Parcel Ninja, Vizury, Vinculum and iVend.

Exhibitors include: Zapper, CourierIT, Volive, iGroup, On The Dot, Nedbank, Ram, True ERP, Amadeus, ID, Epi, Layby Café, Thisisme, Fontera, Payfast, Net Media Planet, Ameyo, Mimecast, FSS, What3words, Zensar, Sage and many more.

For more information about the eCommerce Africa Confex please contact:


+27 (0) 21 180 4700

2nd Floor, Dean Street Arcade Dean Street, Newlands, Cape Town

Follow @eCommerceConfex on Twitter and join the conversation using the #eComConfex hashtag.

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