Detonator Media Group partners with Brandnew IO

Sub-Saharan Africa – Detonator Media Group, a leading consultancy in the media and marketing space, has partnered with influencer marketing technology platform Brandnew IO

Born out of digital thinking: Positioning brands in the digital world

Detonator Media Group helps connect their brands with the most relevant and influential audiences by focusing on KPI’s – such as value, engagement, reach and impact – to achieve the brands’ objectives. Since its inception in 2014, Detonator has worked in the gaming media, video, audio and streaming services, influencer technology and native content marketing space, to name a few. An innovation-based operation, the organisation sells platforms and audiences that are big overseas and that are scaling locally. With all these accolades under their belt, partnering with influencer platform, Brandnew IO, was their obvious next step.

A powerful partnership: the detonator for influencer marketing

Influencer marketing is now one of the fastest digital customer-acquisition methods. Due to the sheer power of peer-to-peer endorsements, precise targeting capabilities, more detailed tracking and access to affordable influencers promising high engagement – influencer marketing has become a fundamental element of marketing budgets, globally. A recent Adweek article boasts; “67% of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results.”

In early 2018, the Detonator team identified Brandnew IO as the tech player to align themselves with, to roll out influencer campaigns with global best practice. Brandnew IO started as one of the first technology companies in the space in early 2013. Together, the two organisations can significantly enhance the way brands connect with their ideal audiences. “Detonator is proud to be partnering with Brandnew IO across sub-Saharan Africa. We are thrilled to have found this advanced, trusted and scalable global influencer technology partner and are excited to roll it out to service our influencer campaigns across all our clients,” says Garth Rhoda, Managing Partner, Detonator Media. Francis Trapp, Founder and CEO, Brandnew IO adds: “Detonator is one of the best agency partners I can think of in South Africa. Their contacts and expertise paired with Brandnew’s influencer marketing technology is an incredibly strong combination for brands.”

ABOUT Brandnew IO

Brandnew IO empowers marketers with the tools to discover, track and work with influential content creators across all major social media channels such as Instagram, YouTube, blogs, Snapchat and Facebook. The end-to-end platform saves marketers time by enabling them to use hard data to find the most relevant influencers and gain key insights. With Brandnew IO, marketers can effortlessly communicate with creators, coordinate campaigns through a centralised dashboard and measure success in real-time with live reporting features. Brandnew IO’s machine learning pricing algorithm uses years of historical data to add transparency to creator prices in different regions, social networks, and industries.

“Influencer technology is moving very fast and this platform is perfectly positioned to adapt and execute in our ever-changing landscape. We are confident the platform will perform for our clients,” concludes Rhoda.

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