SAATA launches to safeguard the SA FX Industry

The South African Association of Treasury Advisors (SAATA) recently launched as

a voluntary association to represent both big and small treasury advisors; to offer them support and to facilitate constructive discussion and representation between members and regulators.

Current trends which are pertinent to South Africans include a decrease in confidence in the South African economy and the resulting outflow of funds; an increase in emigrations; and clients requiring more guidance and support around cross border payments. SME importers also need more help to manage the risk of a volatile currency with their profit margins under increased pressure. Lastly, cyber-crime is on the up and treasury advisors are equipped to spot irregularities and potential cyber-crime risks. These trends all speak to the fact that treasury advisors are more relevant than ever before, as they are equipped to interact with and understand the needs of clients.

Recently SAATA was invited to participate in the FSCA’s Market Conduct Committee (MCC) which facilitates regular engagement between the FSCA and the financial services industry.

SAATA has members (currently 42) in each province and across the spectrum from small businesses to large corporates. All members are required to sign a binding Statement of Commitment to adhere to the 2018 FX Global Code published by the Global Foreign Exchange Committee.

This set of principles of good practice for foreign exchange market participants aims to promote the integrity and effective functioning of the foreign exchange market.

Founding member and secretary of SAATA, Jill Wilmans comments, “SAATA creates an opportunity to set industry benchmarks, enable collective transformation and focus on skills development in the industry. It will also give clients comfort on the integrity of the sector.” This is increasingly relevant as digital currencies challenge the traditional systems, and treasury advisors are best placed to support clients to adapt.

There are two markets that treasury advisors service: private forex and commercial forex. SAATA Chairman Richard Beddow comments, “Now, more than ever, clients are faced with choice in the financial services sector, and SAATA members can offer this to both private and corporate clients”.

Individuals wishing to use their annual forex allowance will look to a treasury advisor to obtain keen rates from the banks, and get assistance with the relevant paperwork such as SARS and SARB approval.

A commercial treasury advisor will work with an array of businesses, but primarily SMEs who want a high level of support and advice around their import and export related forex transactions. The treasury advisor will use the aggregated volumes of all their clients to negotiate keen rates and provide market news. A large part of their service is to assist clients to manage their currency exposure through risk hedging strategies. They will also assist with advice on exchange control and related matters

Clients can have peace of mind that SAATA members are highly regulated by SARB, FSCA and FIC, and therefore need to adhere to strict directives around disclosures, transparency, expertise and continuous training. Clients have full recourse through SAATA, as well as the industry Ombudsman and the regulators.

Looking ahead, SAATA also has the potential to influence the FSCA to establish an accredited training program specific to the industry, which will ensure members and their staff will be better skilled to service the clients in South Africa. This is an opportune time for this to take place, with the Protection of Personal Information Act (POPI) coming into effect, lots of change taking place in the industry, opportunistic business and global compliance standards increasing.

In closing, Ras Theron, SAATA Executive says, “We encourage all treasury advisors to join this highly motivated association, and all South Africans to support SAATA members. SMEs in particular can benefit from tailored support and advice from treasury advisors. This will help prevent international unregulated entities operating in South Africa, charging exorbitant fees and trading for clients in ways that are not compliant with SARB exchange control. Let’s get behind this industry body created to drive growth and transformation in our industry and be part of the solution to boost the South African economy.”



In response to a growing industry and the need for operators to comply with relevant legislation and regulations, the SAATA industry body has been formed to act on behalf of foreign exchange intermediary financial services providers in South Africa. 

The goal of the Association (SAATA) is to enable and facilitate open and constructive discussion and representation between our members and Stakeholders including government departments, committees and regulators.

Website: http://saata.org.za/

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