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Can you measure if your PR is working? Can you work out your ROI? Both common questions, especially when you are investing time and money in a communication plan. The answer is yes, it is. You can see if your campaign was successful, effective and where you can improve. The process of measuring the effects […]

‘Doves are just clean pigeons, butterflies are pretty moths and squirrels are just rats with really really good PR.’ But on a serious note… it is scary how many people, CEOs, Marketing Gurus, Clients etc. don’t truly know what PR is, how it works and how it can be measured. We’ve tried to demystify it

Concerned about declining skills and resources, Gone Digital, an agiledigital marketing consultancy that has worked with many of the top brands and agencies in South Africa, has recently launched the Gone Digital Academy. “We have worked in the industry for over a decade and have seen a rapid decline in the quality of skills and

Moonsport has proved its mettle by winning the Sports Industry Awards’ – Young Agency of the Year. Moonsportlaunched in 2014.Originally a digital content syndication business, it’s only in the last year that it has became a fully-integrated, client service, sports business. “It’s always great to be acknowledged especially in such a competitive industry where one